Canadian designer creates the ultimate business underpinning
Cleavage, or décolleté, has its place. Bikinis, bathing suits, strapless gowns and party dresses are all cleavage-compatible. And with the Academy Award nominees just announced, thoughts turn to the annual revealing review of starlets and celebrities as they stroll the red carpet.
That said — cleavage has absolutely no business in the boardroom. Yet, it’s a recurring theme whenever I’m asked to address the topic of appropriate business attire. Doesn’t matter whether I’m presenting to financial institutions, law firms, government agencies or large corporations — invariably, my clients will reinforce the importance of discouraging ‘distracting décolleté.’ Deeply cut necklines create a discomfort-zone for everyone in the office.
When women in the public eye violate a sense of decorum with ‘indecent exposure,’ the media moves quickly. I remember when Canada’s Foreign Affairs Minister, The Honourable Maxime Bernier attended the Cabinet Swearing-in Ceremony, with his scantily clad girlfriend. I was inundated with media calls.
When a blazer didn’t add dignity
And my observations

During this controversy, designer Andrea Clair, the creator of Wink Intimates Inc., contacted me. She had read my remarks in the Toronto Star and wanted me to see her so-called 9to5 Bra, specifically designed to cover cleavage, or in Andrea’s words, “a business bra”. Initially, I was skeptical but Andrea was well spoken and convincing. I became intrigued and agreed to meet.
Andrea brought her 9to5 Bra and I immediately realized she had truly designed a problem solver to address business attire, plus, the ideal solution for well-endowed clients. With my penchant for multi-tasking, it swiftly occurred to me that here was the ideal underpinning for Diane von Furstenberg’s ubiquitous wrapped dresses — regardless of body type. And I’m not alone. Monika Schnarre, former supermodel and actor calls her 9to5 Bra a ‘must-have’ and recording artist Jann Arden praises the comfort factor. Take a look
Last year, Andrea confided that in search of investment capital, she had taken her 9to5 Bra to the prominent TV show, Dragons’ Den. She was sworn to secrecy until the episode aired.
Intriguingly, the male Dragons — and captains within the corporate world’s boardrooms, I might add — didn’t get it. They vocally embraced the concept of cleavage and flatly turned Andrea down. Conversely, Arlene Dickenson, CEO of Venture Communications and the only female Dragon, was ready to jump in and invest $150,000 — providing she assumed 55% ownership of the company. Andrea declined. Watch the episode.
Maybe you’ve witnessed a fashion faux pas or misstep —in the boardroom and beyond. Please let us know your thoughts.
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Posted on February 5th, 2010 by Diane
Filed under: Business Etiquette, Dress, Fashion, Womenswear | No Comments »


On Christmas Eve, we attended Mass at Notre Dame Cathedral and then went to dinner at the Hotel de Crillon’s historic restaurant, overlooking Place de la Concorde. A talented pianist played throughout the evening and despite the romantic setting and glamorous atmosphere, I was disappointed by the absence of Christmas music. When we made our request, the pianist explained that he rarely played this genre but would do his best and he did in fact oblige us with a beautiful rendition of White Christmas. But — I’m still puzzled by his limited repertoire for a Christmas Eve performance. Maybe everyone’s had enough by the time December 24 arrives and perhaps I’m alone when it comes to hearing Christmas music, especially on Christmas Eve?
Rolland chatted with us about his business; he’s also a fabric designer of considerable renown. His red Chantilly lace and matching silk satin, with crystal beading, were selected by Dallas clothing designer Michael Faircloth for Laura Bush’s 2001 Inaugural gown. Rolland said that although he was truly proud of his accomplishment, he didn’t feel it was the best choice of colour for Mrs. Bush. I agreed!








And this is where Melmira, North Toronto’s wonderful bra boutique comes into play. It was time to take Liz on her first shopping trip: destination Melmira, 
There’s no denying that I’ve been openly critical of some of Michelle Obama’s wardrobe choices — both before and after she became First Lady. But Tuesday evening, I was in awe. It was the first White House State Dinner since President Obama took office and Michelle definitely rose to the occasion. What a gown — shimmering silk chiffon embroidered with sterling silver paillettes. She resembled a magnificent swan — so full of grace.